It all started in 1978, when surfer Brian Smith came from Australia to Southern California with a dream. He wanted to craft the perfect boot to warm his feet after chilly mornings in the Pacific. Once he did, other surfers loved it.

Brian became our founder. And his design became our icon: The Classic Boot. It wasn’t long before Our Classic evolved from beachwear to everyday style, and then something even bigger: UGG became part of culture and continues to inspire comfort and confidence for all who wear it. Fashion models and Hollywood royalty adored our craftsmanship. Beloved designers brought a fresh edge to our signature materials. We reimagined the rules along the way, from NYC street style to Paris Fashion Week.

To us, every step forward is an evolution, turning comfort into a statement on style. It’s about the people who love us and make UGG memorable and so iconic. The UGG brand is more than a shoe. It’s confidence. A community. And feeling good, inside and out. That Feels Like UGG.